Considering Instagram’s changes in 2018 resulted in an overall decrease in engagement, it is especially important to refine your hashtag strategy and ensure ...

With Instagram Stories continuous growth, it's no surprise that new features are coming out of the woodwork to emphasize the already larger-than-life impact...

2019 continues to be all about the Instagram Stories. Stories have over 400 million active users...DAILY. That is double the size of Snapchat's daily users! ...

If you have a business profile on Instagram, the biggest benefit is access to analytics (“Instagram Insights”). If you haven’t switched over yet and have a b...

Instagram recently launched a new feature, 'Quick Replies.' Quick Replies are like canned responses, you create these responses ahead of time and can quickly...

If you are a business or a brand, I always recommend making the switch to a Business Profile on Instagram. It has a ton of advantages for businesses, especia...

Geotagging: The process of adding geographical identification metadata to various media. Geotagging on Instagram is the functionality that you can use to inc...

By now you should know that Instagram is one of the top social platforms your business should be on (the social network is projected to hit 1 billion users i...

Hashtags are a crucial component in any Instagram strategy! They can also be widely misused and misunderstood. Understand the basics and utilize hashtags to ...

Instagram Stories launched last year to rival Snapchat (read: Instagram vs. Snapchat Stories). Since the release, Instagram Stories have continued to improve...

Yesterday Snapchat launched a new discovery tool and it makes the social platform more appealing for businesses, introducing ‘Context Cards.’ HOW IT WORKS Th...

When we think of Social Media, we think of the obvious like Snapchat, Instagram, Facebook...all digital sharing platforms where you can connect with your loc...

Creating consistent and cohesive branding across marketing is important for multiple reasons. It makes your brand easily-recognizable to your audience, it’s ...

Founder of Yooreka Social, Michelle Conrad is thrilled to be the first guest to be interviewed on The Successful Side Gig Podcast! About the Episode ​In this...

On Wednesday, Instagram released a blog announcing a new feature that allows users to add up to 10 photos at once, in a slideshow fashion of sorts. This feat...

Social media provides a great platform for customer engagement. Customers can easily see what’s new with your business, its offerings and/or products. Not to...

As we know, social media is a very popular and effective way to engage with your audience. With that being said, email marketing should not be left on the ba...

Live streaming appears to be taking over our social media channels, from Periscope, Facebook Live and now to Instagram Live. Capitalize on the benefits of li...

Using relevant and eye-catching imagery to accompany your brand social posts is crucial, yet it’s so common that brands post to Facebook with just text and n...

This week Instagram announced Instagram Stories, an oh-so familiar feature from that “other” platform we all know and love to use. Today I want to explore th...